This year’s report on paid search performance underscores dramatic improvements for retailers in Holiday 2009 compared to 2008.
PM Digital’s 4Q & Holiday 2009 Rewind report has been released with a look at paid search performance for retailers during the 2009 holiday season. And as the study quickly points out, what a difference a year makes. With 12 months’ distance from the bleakness of late 2008—a season in which e-commerce holiday sales actually dropped—online shoppers in 2009 seemed ready to buy with a renewed commitment to enjoy the holidays.
While research firm comScore cited 5% growth for online retailers, PM Digital’s clients saw paid search demand grow 19% on average. Clicks, conversion and average order value were all up.
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PM Digital will be at a few of the upcoming retail and search engine marketing shows. If you’re going to any of these, we’d love to see you. Please stop by!
Here is the information on where we’ll be:
February 22-24, we will be at eTail West 2010 in Palm Desert, CA. Our booth is #11.
March 2-4, we will be at SMX West in Santa Clara, CA. Our booth is #310.
March 10-12, we are a sponsor at the Spring NEMOA conference in Boston, MA.
March 22-26, we will be at the Search Engine Strategies conference in New York City. Our booth is #215.
As with every conference and exhibition we attend, our focus is clear…to learn more about the industry trends, and to see our clients and business partners. If you are unable to attend any of these shows, we’ll be sure to pass along any insights or important information we learn from each conference.
Safe travels and hope to see you there!
DMNews recently interviewed Chris Paradysz, CEO, PM Digital, and asked him to elaborate on the some of the key trends he saw for direct marketers in 2010. The original DMNews interview can be found here.
DMNews: Search marketing continues to command the lion’s share of online budgets. How will we see that channel evolve this year?
Chris Paradysz: Consumers have radically improved their search and online sophistication as a result of having less cash but still buying what they need to live, feed and clothe their families, pay their bills, enjoy their passions and manage their health. Search phrases are more targeted because they know more about how to get what they’re looking for.
DMNews: Does that make it more competitive for marketers?
Chris Paradysz: Definitely. Consumers are only willing to pay for the value they perceive and no more. If they don’t like what they’re offered, they click away to a place where they can get it at the price they want. From better targeting at the shopping engines to features like private sale sites, the top retailers are adapting. At the same time the squeeze is on consumers, the search engines have brought enormous changes to their technologies. With the newly released Google Caffeine, for instance, posts from YouTube, Facebook, Twitter and other social media are getting instant, top billing bringing an even more urgent real-time experience to searchers.
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March 2, 2010 9:11 am
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