Our recent acquisition of SpinShark has enabled PM Digital to go deep with clients on new strategies for improving natural search and page rank. While pretty much any business benefits from outside counsel and perspective regarding SEO, there are also things that marketers can do themselves to gain insight on how to continually optimize their web properties for maximum exposure.
To that end, below are five easy-to-use SEO tools that we encourage any marketer to check out. And best of all, they’re all free!
1. SEOTools Back Link Analyzer
Back Link Analyzer quickly determines anchor text, page title and number of inbound links to a page. This is a great tool that gives you insight to how the page gets its visibility in search. Links are food for search engines, and this tool gives you an idea how satisfying your page (or a competitor’s page) is. We use this tool to inform our link building and search improvement activities.
2. Website Grader
True to its name, Website Grader attempts to “grade” the effectiveness of your website vs. competitors. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. This tool gives you a great way to objectively look at your page from a search perspective. It looks at all of the on-page elements that search engines look at and points out your weaknesses. Website Grader is a great tool that provides objective measurement with a no-nonsense result.
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With its potential for timely and ultra-targeted offers, Google Wave could alter the rules for email and social media marketing.
I was excited to receive an “exclusive” invite for the Google Wave product. My first look at this intriguing platform, combined with the recent work we’ve been doing with the Facebook API, has left me pondering the future of both.
While we can’t be sure what Google’s final product will look like, the currently available Wave application could potentially be an e-mail and/or social media killer. On second thought, those two platforms will never go away, but they could be somewhat diminished. After all TV didn’t kill radio and online marketing will not completely replace off-line channels, but in both cases, the existing models had to be rethought.
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In case you haven’t heard, last month, Google announced a major algorithm change called Google Caffeine. And, for the first time ever, they have given us a sneak preview which, depending on who you believe, was either done to steal the thunder from MS Bing and other related news such as Facebook’s purchase of FriendFeed, get enough feedback to ensure similar results to the current algorithm or to truly get feedback from marketers and SEOs on their improvements.
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APIs have been helping businesses interact with other businesses for years, and they are supercharging the way consumers interact via the web. In simple English, an API, or application programming interface, lets websites make their content easily available to other web developers, who can import it, display it on their own sites and combine it or “mashup” with other material. Resurrected during the Web 2.0 boom, some of the most frequently used APIs today include Google Maps (probably one of the most utilized), YouTube, Facebook and Twitter.
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As we often hear from our clients and see in our own business, eventually, during the normal lifecycle of a company in today’s world, the need for customized software will arise. Whether the need is to manage mountains of data or simply to automate a manual process, the question will come up whether to build your own system or buy a solution and customize it. There are three main options to address this issue: Buy, In-House Development and Outsourced Development.
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November 20, 2009 7:31 am
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